About Deep Dana

Deep Dana is the family-led company dedicated to protecting, preserving and thoughtfully developing the legacy of Sinéad O’Connor.

Working closely with Sinéad’s family and trusted long-term collaborators, Deep Dana oversees and represents the family’s interests across her music, image, creative work and legacy, while working with record labels, publishers, producers, brands and other partners on carefully selected projects.

For fans, Deep Dana represents something equally important: authenticity. Whether it is music, merchandise, archive material or a new project, our aim is that the Deep Dana name becomes a trusted seal of approval — a sign that something has come directly from, or has been approved by Sinéad’s family.

We are not interested in exploiting Sinéad’s legacy simply because an opportunity exists. Everything we do should respect who she was, the work she created and the people who continue to connect with it.

Business & professional enquiries
Björn de Water & John Reynolds
Deep Dana Limited, Ireland.